Case Studies

Peter Drucker and many others say, “The purpose of a business is to create a customer.”

Creating a customer or selling is easy. What’s hard about selling is forgetting what you need to earn a customer. You need to identify the problem that they don’t want and be ready to find a solution to remove it.

Local Dale Carnegie Franchisee

We helped a struggling professional development franchise in Montreal turn their marketing around in just six months. Click the button to read more about the case.

The Problem

  • Inconsistent Brand Messaging
  • Ineffective Lead Generation
  • Under-utilization of Digital Channels

The Approach

  1. Comprehensive Marketing Audit
  2. Lead Generation Campaigns
  3. Digital Marketing Optimization

The Results

  • Revenue Increase
  • Improved Lead Generation
  • Enhanced Brand Positioning
  • Return on Investment (ROI)
  • Franchise Rank

CRM Salesforce Division of Tech Mahindra

A Salesforce CRM division of a global IT firm struggled with communication challenges during a project implementation for Canadian telecom clients. Click the button to read more about the case.

The Problem

  • Inconsistent Communication
  • Project Delays
  • Low Team Morale
  • Limited Sales Growth

The Approach

  1. Centralized Communication System
  2. Standardized Communication Protocols
  3. Sales Strategy Enhancement

The Results

  • Reduction in Project Delays
  • Cost Savings
  • Enhanced Team Morale
  • Significant Sales Increase

Salesforce CRM Practice at Diabsolut

Diabsolut, a consulting firm, acquired a struggling Salesforce CRM practice. Our expertise in strategic transformation and operational excellence helped led to significant improvements. Cick the button to read more about the case.

The Problem

  • Cost Pressures
  • Underperforming Sales
  • Market Competition

The Approach

  1. Market Analysis and Strategy Development
  2. Sales Team Training and Development
  3. Cost Management Solutions

The Results

  • Revenue Growth
  • Improved Sales Effectiveness
  • Operational Efficiency

Lotus Software Developer USS

A Toronto software company, United Systems Solutions (USS), struggled with brand awareness for their unique Lotus-based CRM product. Cick the button to read more about the case.

The Problem

  • Limited Brand Awareness
  • Ineffective Marketing Strategy
  • Profitability Concerns

The Approach

  1. Market Research and Analysis
  2. Brand Positioning and Messaging:
  3. Targeted Marketing Campaigns
  4. Profitability Focus

The Results

  • Brand Visibility
  • Lead Generation
  • Revenue Growth

Manufacturer Zohar Group

Zohar Group, a leading Canadian manufacturer of custom-made polyethylene packaging, faced rising costs and stagnant sales. We helped them navigate these headwinds and reinvigorate their sales strategy. Click the button to read more about the case.

The Problem

  • Lack of Strategic Direction
  • Reputation Damage
  • Operational Inefficiencies

The Approach

  1. Strategic Assessment and Planning
  2. Reputation Management
  3. Process Optimization

The Results

  • Revenue Growth
  • Improved Reputation
  • Operational Efficiency

Simulator Company Virage Simulation

Virage Simulation, a small company that designs innovative driving simulators, struggled with growth due to lack of strategy and limited resources. Click the button to read more about the case.

The Problem

  • Unclear Growth Path
  • Sales Shortfalls
  • Resource Constraints

The Approach

  1. Strategy Development
  2. Transforming Strategy Into Operations
  3. Resource Allocation

The Results

  • Revenue Growth
  • Sales Performance
  • Operational Efficiency

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