Skip to main content
Electronic Components Distribution  ·  Two-Person Team  ·  Ottawa  ·  1988–1990

Semad Electronics

Engagement  1988–1990 (2.5 years) Sales operator Mike Reardon

Engaged to grow electronic components distribution on a two-person team. Small operating footprint, but a tight playbook, the kind of structural constraint that forces engagement and discipline to be foundational, not optional.

Used the same system to research, identify, and engage the right buyers to diversify revenues. The discipline that produced the outcome was not a system on paper. It was the way two people worked together, each one accountable for the customer relationships in their territory, sharing intelligence daily, scaling the playbook through engagement rather than headcount.

Outcome $3M annual run rate by Year 2, sustained on a two-person team. Best Team Performance award the same year.
$3M
Annual revenue run rate
achieved in Year 2
Best Team
Performance award
(company-wide)
Lesson That Travels

“Even on a two-person team, engagement is the foundation for exponential growth. Working as a team, sharing intelligence and owning relationships and scaling through discipline, outperforms what any solo operator can deliver.”

Why This Matters to You

Reaffirming early that engagement is the wedge, even when the business around me did not yet see employee engagement as a discipline. The team of two was the smallest unit on which the principle could be tested, and the principle held.