“How to Win Friends and Influence People” is one of the first best-selling self-help books ever published. Written by Dale Carnegie and first published in 1936. It had an early expectation of selling 5,000 copies. It has now sold 15 million copies worldwide and continues to revised today.

Why Mention this?

It is a necessary piece to develop your Innovative Blueprint for going to market. Should your business outcomes need to expand value of customer experience. Influencing therefore becomes an important reason.

As we have said, you must ENGAGE both customer and team. Decade of Evidence. And the RIGHT LEADER  Survey Says!who integrates the foundation of Mr. Carnegie’s book is ideal.The right leader is important in transforming your business ambitions into reality.

Simply dealing with people is the biggest challenge you face, especially if you are in business.

Individually or as an organization, those who have technical knowledge plus the skill to express ideas, to assume leadership and to arouse enthusiasm among people have higher earning power.

Billionaire John D. Rockefeller was co-founder of the Standard Oil company, or the first great U.S. business trust. His fortune was mainly used to create the modern systematic approach of targeted philanthropy. Similar to one of his contemporaries, Mr. Carnegie, Rockefeller said if:

"the ability to deal with people is as purchasable a commodity as sugar or coffee." "And I will pay more for that ability," said John D., "than for any other under the sun."

Mr. Carnegie’s book includes some important fundamental techniques for leading people:

  1. Don't criticize, condemn, or complain.
  2. Give honest and sincere appreciation. 
  3. Arouse in the other person an eager want.

If you, your team and your organization can do this, you assure future success for all.

bEffective is ready to help with one or all these elements. 


Sales Benchmark Index (SBI) states:

"The only way to systematize revenue growth is through strategic alignment. And it’s the one thing that the top 10% of teams say they are doing differently than in previous years that is directly contributing to their outstanding performance."

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"Sales Performance Optimization"

Accenture's annual research found that clearly - 
"enterprise growth today is dependent on a consistent customer-experience across business functions of sales, marketing and service and more.."

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Simply dealing with people is probably the biggest challenge you face, especially if you are in business


A deep, driving desire to learn, a vigorous determination to increase your ability to deal with people. 

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"Defining a Better Work Environment"

Why do people work harder at play, than at work?

  1.  Success Factor = Clarity 

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bEffective helps  individuals or organizations seeking to "transform their goals into reality." We analyze first your current situation.

Our analysis will constrast your current work environmenet against the benchmark for 21st century business performance.  We defined some of these world-class benchmarks on our frontpage and framework menu items.  Briefly, how do you engage, motivate and do so within a technology integrated strategy!

Our initial analysis can begin inexpensively by proceeding to Schedule bEffective or Contact bEffective to set up an introductory 30 minutes. Should we agree to a deeper analysis of your needs . Then we have set up easy-to-buy service modules that are specific and goal oriented, either for individuals or for enterprise clients, go to Buy Now menu choice.  Alternatively we can send you a traditional quote or proposal.


CONTACT bEffective

Mike Reardon
             +1 (514) 228-8745
Laval (Greater Montreal), QC H7S 1A7, Canada
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