Should you still insist on doing the same traditional methods and expecting different results, then check out the quote attributed to Albert Einstein on what he thought about that notion. And if this still doesn't deter you, then you might want to check out Accenture’s research for improving sales and of course the numbers.

What you will notice right away with Accenture's annual "Sales Performance Optimization" research is that even they have found that clearly

"Enterprise growth today is about more than making a sales number."

It goes on to outline how enterprise growth is dependent on a consistent customer experience across business departments of sales, marketing and service, and more. Today’s customers are constantly moving, always connected and more knowledgeable than ever before; the buying experience is now vigorous, handy and steady.

Accenture’s research speaks to strategic alignment but also about the importance of technology to enable it. How else, for instance, can you seek to understand the myriad ways in which your customers want to interact with a seller, possibly your organization? For example, “big data and analytics” are important and need to help drive your business. See Technology Promise.

Accenture's research also underlines the notion of an agile selling approach. Where this approach "is fundamentally about three items:

1) Connected customer insights differentiate the buying process;

2) Providing a consistent customer experience across all channels; and

3) Taking advantage of social, mobile, analytics and cloud (SMAC) capabilities to reduce time to market and meet customers where they want to transact.

This three-prong approach, however, involves different collaborative levels and different performance speeds. Achieve strategic alignment with your Innovative Blueprint and Making the Numbers approaches. These strategies grant an organization the flexibility, accountability and responsiveness necessary to capitalize on today’s growth opportunities. The focal point is delivering a consistent and superior customer experience that draws together all business departments for meeting customers’ ever-expanding expectations.

bEffective is at the ready to be your partner and coach in first aligning, then integrating your business functions for optimizing your customer experience strategy.


Sales Benchmark Index (SBI) states:

"The only way to systematize revenue growth is through strategic alignment. And it’s the one thing that the top 10% of teams say they are doing differently than in previous years that is directly contributing to their outstanding performance."

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"Sales Performance Optimization"

Accenture's annual research found that clearly - 
"enterprise growth today is dependent on a consistent customer-experience across business functions of sales, marketing and service and more.."

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Simply dealing with people is probably the biggest challenge you face, especially if you are in business


A deep, driving desire to learn, a vigorous determination to increase your ability to deal with people. 

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"Defining a Better Work Environment"

Why do people work harder at play, than at work?

  1.  Success Factor = Clarity 

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bEffective helps  individuals or organizations seeking to "transform their goals into reality." We analyze first your current situation.

Our analysis will constrast your current work environmenet against the benchmark for 21st century business performance.  We defined some of these world-class benchmarks on our frontpage and framework menu items.  Briefly, how do you engage, motivate and do so within a technology integrated strategy!

Our initial analysis can begin inexpensively by proceeding to Schedule bEffective or Contact bEffective to set up an introductory 30 minutes. Should we agree to a deeper analysis of your needs . Then we have set up easy-to-buy service modules that are specific and goal oriented, either for individuals or for enterprise clients, go to Buy Now menu choice.  Alternatively we can send you a traditional quote or proposal.


CONTACT bEffective

Mike Reardon
             +1 (514) 228-8745
Laval (Greater Montreal), QC H7S 1A7, Canada
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