Another gold mine source adding substance to Innovative Blueprint comes from Sales Benchmark Index (SBI) research “How to Make your Numbers”. Their research approach is noteworthy because of the weight applied with both planning and executing your approach to making your numbers.

Underlying SBI’s approach is aligning your organization’s planning in sequence.

Begin with a singular purpose, across all business departments, for addressing customer needs while planning and achieving a compelling customer experience model.  

SBI's work addresses the clear market research on the impact of technology such as the Internet on buying. The impact of 21st century technology has created a cascading set of problems that have forced organizations to scramble to keep pace. Businesses that keep up enjoy higher levels of success. Many companies, however, fall behind yearly. CSO Insights collaborated with Accenture on research Beyond the Numbers :

Explains how sales effectiveness across industries is significantly dropping yearly since 2007.

Beyond the Internet trend, with mobility and buyers exerting more control, too few sales and marketing teams have changed their approach.

Perhaps they consider these trends a fad that will fade away. Yet evidence suggests these trends are speeding up. Sure, many have launched initiatives such as buyer persona research, buyer journey mapping, content marketing, social selling, free trials and mobile shopping, to name but a few. Many initiatives, unfortunately, are one-offs and may disrupt rather than innovate.

CSO’s research suggests many firms are trading their overall plan value for a series of maneuvers performed by various departments to masquerade as the firm’s strategy.  

Too many companies stitch together revenue-facing departmental (product, marketing, sales and talent) plans, each one prepared separately from the others. Departments may gain improvements, but not the company overall. Visually "the wheels are all spinning, but not all in the same direction.” As SBI research states:

"The only way to systematize revenue growth is through strategic alignment. It is the one thing that the top 10% of teams say they are doing differently than in previous years that is directly contributing to their outstanding performance."

SBI's “How to Make your Numbers” research highlights the importance of coordinating your Innovative Blueprint with external market conditions. They found, in particular, 91% of organization failed in doing it. Yet this is proven to drive corporate strategy.

bEffective is here to help you produce your strategy (in contrast to tactics). We reinforce for your department leaders the meaning of corporate game plan on each department’s plans. Where corporate program comes from correct and thorough market research. We help make it clear that none can gain success without the other managers. bEffective settles each strategies within your company in sequence and as one: Market Research, Corporate, Product, Marketing, Sales and Talent. We treat the latter separately in Engage section because your talent delivers the other 50% of the effort. 


Sales Benchmark Index (SBI) states:

"The only way to systematize revenue growth is through strategic alignment. And it’s the one thing that the top 10% of teams say they are doing differently than in previous years that is directly contributing to their outstanding performance."

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"Sales Performance Optimization"

Accenture's annual research found that clearly - 
"enterprise growth today is dependent on a consistent customer-experience across business functions of sales, marketing and service and more.."

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Simply dealing with people is probably the biggest challenge you face, especially if you are in business


A deep, driving desire to learn, a vigorous determination to increase your ability to deal with people. 

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"Defining a Better Work Environment"

Why do people work harder at play, than at work?

  1.  Success Factor = Clarity 

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bEffective helps  individuals or organizations seeking to "transform their goals into reality." We analyze first your current situation.

Our analysis will constrast your current work environmenet against the benchmark for 21st century business performance.  We defined some of these world-class benchmarks on our frontpage and framework menu items.  Briefly, how do you engage, motivate and do so within a technology integrated strategy!

Our initial analysis can begin inexpensively by proceeding to Schedule bEffective or Contact bEffective to set up an introductory 30 minutes. Should we agree to a deeper analysis of your needs . Then we have set up easy-to-buy service modules that are specific and goal oriented, either for individuals or for enterprise clients, go to Buy Now menu choice.  Alternatively we can send you a traditional quote or proposal.


CONTACT bEffective

Mike Reardon
             +1 (514) 228-8745
Laval (Greater Montreal), QC H7S 1A7, Canada
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