Transform Business Goals Here!

bEffective helps you convert your expected business outcomes into reality.

Innovative Blueprint
Build your business on a success foundation. A success foundation is critical for transforming your expected business outcomes into reality.
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Transformation Framework
Success can cause you to let up on your innovation! Block barriers to your innovation and enable your business to thrive today and tomorrow.
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Scoring Authority
The success of any flight plan from point A to B includes accountability, scoring and adapting for gaining point B.
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Beyond the Numbers - Integrating Business Functions as One

Should you still insist on doing the same traditional methods and expecting different results, then check out the quote attributed to Albert Einstein on what he thought about that notion. And if this still doesn't deter you, then you might want to check out Accenture’s research for improving sales and of course the numbers.

What you will notice right away with Accenture's annual "Sales Performance Optimization" research is that even they have found that clearly

"Enterprise growth today is about more than making a sales number."

It goes on to outline how enterprise growth is dependent on a consistent customer experience across business departments of sales, marketing and service, and more. Today’s customers are constantly moving, always connected and more knowledgeable than ever before; the buying experience is now vigorous, handy and steady.

Accenture’s research speaks to strategic alignment but also about the importance of technology to enable it. How else, for instance, can you seek to understand the myriad ways in which your customers want to interact with a seller, possibly your organization? For example, “big data and analytics” are important and need to help drive your business. See Technology Promise.

Accenture's research also underlines the notion of an agile selling approach. Where this approach "is fundamentally about three items:

1) Connected customer insights differentiate the buying process;

2) Providing a consistent customer experience across all channels; and

3) Taking advantage of social, mobile, analytics and cloud (SMAC) capabilities to reduce time to market and meet customers where they want to transact.

This three-prong approach, however, involves different collaborative levels and different performance speeds. Achieve strategic alignment with your Innovative Blueprint and Making the Numbers approaches. These strategies grant an organization the flexibility, accountability and responsiveness necessary to capitalize on today’s growth opportunities. The focal point is delivering a consistent and superior customer experience that draws together all business departments for meeting customers’ ever-expanding expectations.

bEffective is at the ready to be your partner and coach in first aligning, then integrating your business functions for optimizing your customer experience strategy.


An individual’s intrinsic motivation is more powerful than external motivation applied by someone else. Important intrinsic motivation identified by many social studies are autonomy, expertness and purpose. Social science has proved with over 40 years of research that expected business outcomes become reality when businesses engage and stimulate their team members intrinsic motivators to do their best work. Yet today's businesses do not. It is time to change how we motivate and work.

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Finding the right person for the role of the manager is difficult. Gallup studies prove it and find: "companies fail to choose the candidate with the right talent for the job 82% of the time." This study and others provide mounting evidence with what to look for in the right manager or  five character traits a manager must embody for engagement and transformation success. It is time to put the right talent in the role.

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The good: The exponential potential of technology’s value to an organization remains under the waterline of the organization’s iceberg. But organizations fail to realize this potential to help them achieve expected business outcomes. The bad: The strategic value of technology is not properly engaging clients or employees. The ugly: Technology is an organization’s strategic asset, and how to best use it begins with leadership commitment.

It is time to better use technology when half of the Fortune 500 are gone since 2000, for not doing so!

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bEffective helps  individuals or organizations seeking to "transform their goals into reality." We analyze first your current situation.

Our analysis will constrast your current work environmenet against the benchmark for 21st century business performance.  We defined some of these world-class benchmarks on our frontpage and framework menu items.  Briefly, how do you engage, motivate and do so within a technology integrated strategy!

Our initial analysis can begin inexpensively by proceeding to Schedule bEffective or Contact bEffective to set up an introductory 30 minutes. Should we agree to a deeper analysis of your needs . Then we have set up easy-to-buy service modules that are specific and goal oriented, either for individuals or for enterprise clients, go to Buy Now menu choice.  Alternatively we can send you a traditional quote or proposal.


CONTACT bEffective

Mike Reardon
             +1 (514) 228-8745
Laval (Greater Montreal), QC H7S 1A7, Canada
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