Manufacturer Zohar Group

Revitalizing Sales for a Leading Polyethylene Packaging Manufacturer

Learn how we helped Zohar Group overcome industry challenges and boost their sales performance. (5-minute read)

Summary: Industry Challenges and Sales Struggles

Zohar Group is based in Montreal. They are a leading Canadian manufacturer of custom-made polyethylene packaging, faced significant industry and sales challenges. The rising costs of oil and gas, essential for their production, were squeezing their margins. Meanwhile, their sales performance could have been better, preventing them from capitalizing on market opportunities. Seeking a solution, they turned to bEffective, a strategic sales transformation partner, to help them navigate these headwinds and reinvigorate their sales strategy.

The Problem: Rising Costs and Stagnant Sales

Zohar Group struggled with several critical issues:

  • Cost Pressures: The increasing cost of oil and gas products significantly impacted their production costs and profitability.
  • Underperforming Sales: Their sales efforts were not generating the desired results, leading to stagnant revenue growth.
  • Market Competition: Intense competition in the packaging industry made it difficult for companies to differentiate their offerings and capture market share.

These problems were costing them valuable opportunities and hindering their growth potential. Faced with these challenges, they made a decision that would change their trajectory. They chose to partner with bEffective, finding relief in our expertise in strategic sales transformation.

Our Approach: Strategic Sales Transformation

To address these challenges, we implemented a comprehensive approach:

  1. Market Analysis and Strategy Development: Conducted an in-depth market analysis, including a comprehensive review of industry trends, competitor analysis, and customer segmentation, to identify key
    opportunities and threats. We then developed a targeted sales strategy aligned with their business goals and market dynamics.
  2. Sales Team Training and Development: Provided extensive training to the sales team, focusing on advanced sales techniques, value proposition development, and effective customer engagement strategies.
  3. Cost Management Solutions: Collaborated with the operations team to identify cost-saving measures such as optimizing raw material usage and streamlining production processes. These measures improved operational efficiency, helping mitigate the impact of rising production costs.

Leveraging our sales strategy and market analysis expertise, we empowered Zohar Group to take control of their sales performance. We guided them through each step, ensuring a smooth implementation and immediate improvements.

The Results: Enhanced Sales Performance and Growth

Our strategic approach led to impressive results for Zohar Group:

  • Revenue Growth: Achieved a 30% increase in revenue within the first year. Sustained a 5% annual growth thereafter.
  • Improved Sales Effectiveness: Sales team performance improved, resulting in a 40% increase in lead conversion rates. Each salesperson achieved seven-figure revenues and sustained it annually.
  • Operational Efficiency: Implemented cost-saving measures that reduced production costs by 15%, improving overall profitability. Established an R&D department and led the forefront of biodegradable
    plastics innovation.

These results addressed their immediate challenges and positioned them for sustained growth and long-term success.

Ready to Boost Your Sales Performance?

Imagine the possibilities for your business. Don’t let industry challenges hold you back. Contact us today to see how bEffective can help you achieve similar results and ignite your sales performance.