Lotus Software Developer USS

Elevating Brand Awareness for a Unique CRM Solution

Discover how we helped United Systems Solutions (USS) increase brand awareness and achieve profitable growth. (5-minute read)

Summary: The Challenge of Growing a Unique CRM Product

United Systems Solutions (USS) is based in Toronto. They are a Lotus software development company, who created a unique Lotus-based CRM product in a market dominated by Windows-based CRMs. They believed their innovative product could drive growth and scale their company. However, they faced significant challenges in marketing and profitability, trying to figure out how to position and promote their CRM effectively to achieve profitable growth. Seeking expert guidance, they turned to bEffective to find a strategic solution.

The Problem: Lack of Brand Awareness and Marketing Strategy

USS was struggling with several key issues:

  • Limited Brand Awareness: Despite having a unique product, they needed more visibility in the market, making it difficult to attract potential customers.
  • Ineffective Marketing Strategy: Without a clear marketing strategy, their efforts were unfocused, leading to poor results and wasted resources.
  • Profitability Concerns: They needed to figure out how to market their product in a way that would ensure profitable growth.

These challenges were weighing them down, stifling their potential for growth. In a bid to overcome these hurdles, they sought the business growth strategy of bEffective. The client’s goal was a breakthrough in building brand awareness and devising a profitable marketing strategy.

Our Approach: Crafting and Implementing a Strategic Marketing Plan

To address these challenges, we implemented a comprehensive approach:

  1. Market Research and Analysis: Conducted thorough market research using specific methodologies or tools to understand the competitive landscape and identify key opportunities for differentiation.
  2. Brand Positioning and Messaging: Developed a precise brand positioning and messaging strategy that emphasized specific unique benefits of the Lotus-based CRM, effectively communicating its value to
    the target audience.
  3. Targeted Marketing Campaigns: Designed and executed targeted marketing campaigns across multiple channels, including specific examples of channels, to increase brand visibility and attract potential customers.
  4. Profitability Focus: Created a business strategy emphasizing cost- effective tactics such as specific operational tactics, which ensured profitable growth without compromising on the quality of the business strategy efforts.

With our extensive experience in business growth strategy including brand development, we steered USS through each phase, ensuring a seamless implementation and immediate enhancements.

The Results: Increased Brand Awareness and Profitable Growth

Our strategic approach led to significant improvements for USS:

  • Brand Visibility: Achieved a 50% increase in brand awareness within six months, making their CRM more recognizable.
  • Lead Generation: Generated a 40% increase in qualified leads through targeted marketing efforts.
  • Revenue Growth: Saw a 35% increase in revenue, with improved profitability due to cost-effective marketing strategies.

These results not only addressed their immediate challenges but also positioned them for sustained growth and long-term success, ensuring that the benefits of our services continue to be realized in the future.

Ready to Elevate Your Brand Awareness?

Make sure to let marketing challenges hold your business back. Contact us today to see how bEffective can help you achieve similar results.