Should you still insist on doing the same traditional methods and expecting different results, then check out the quote attributed to Albert Einstein on what he thought about that notion. And if this still doesn't deter you, then you might want to check out Accenture’s research for improving sales and of course the numbers.

What you will notice right away with Accenture's annual "Sales Performance Optimization" research is that even they have found that clearly

"Enterprise growth today is about more than making a sales number."

It goes on to outline how enterprise growth is dependent on a consistent customer experience across business departments of sales, marketing and service, and more. Today’s customers are constantly moving, always connected and more knowledgeable than ever before; the buying experience is now vigorous, handy and steady.

Accenture’s research speaks to strategic alignment but also about the importance of technology to enable it. How else, for instance, can you seek to understand the myriad ways in which your customers want to interact with a seller, possibly your organization? For example, “big data and analytics” are important and need to help drive your business. See Technology Promise.

Accenture's research also underlines the notion of an agile selling approach. Where this approach "is fundamentally about three items:

1) Connected customer insights differentiate the buying process; 2) Providing a consistent customer experience across all channels; and 3) Taking advantage of social, mobile, analytics and cloud (SMAC) capabilities to reduce time to market and meet customers where they want to transact.

This three-prong approach, however, involves different collaborative levels and different performance speeds. Achieve strategic alignment with your Innovative Blueprint and Making the Numbers approaches. These strategies grant an organization the flexibility, accountability and responsiveness necessary to capitalize on today’s growth opportunities. The focal point is delivering a consistent and superior customer experience that draws together all business departments for meeting customers’ ever-expanding expectations.

bEffective is at the ready to be your partner and coach in first aligning, then integrating your business functions for optimizing your customer experience strategy.