As we have said, any blueprint value begins with engagement. When you have it, you can execute an inspiring go-to market plan. But given the fast-paced, ever-changing and vigorous marketplace, when do you find the time to develop that blueprint, let alone improve the time to expand the plan?
The Internet enables you to sift through thousands of resources to find nuggets of truth to build the foundation for your inspiring plan.
One such resource is the article “Creative Execution” by Eric Beaudan (Ivey Business Journal). Mr. Beaudan defines Creative Execution as
Mr. Beaudan cites a worthy historic example of a compelling strategy. While we all recall how Steve Jobs and his team promoting the iPad, displayed their own version of a creative strategy that turned upside down the traditional “how-to” for marketing and selling a new and innovative product.
Mr. Beaudan points to the common ingredients for such a creative strategy:
bEffective is here to help you employ these tactics for developing and carrying out a creative and collaborative strategy. We emphasize “help” here, because designing such a strategy without your team's collaboration and time is not possible. As General George S. Patton stated:
"Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity."
bEffective helps leaders focus on developing the strategy as well as the tactics to carry out the strategy.